Thursday, September 6, 2007

Top designers ? The Row.

(Photo: Courtesy of the Row)

De stora barntvillingarna Olsen är kanske inte de allra bästa skådespelarna eller producenterna av film, men de kan klä sig. New York Magazine berättade nyligen om Ashley's och Mary-Kate's nya karriärval som designers. Om de är dom själva som står för designen vet jag inte, men The Row verkar ändå mycket stiligare än deras tidigare klädkollektioner som sålts i Wal-Mart varuhus till tioåringar. Deras första kollektion släpptes som en höstkollektion och säljs på Barneys NY och Maxfield i LA. Lite svåråtkomliga...

“Wal-Mart was about the customer,” Ashley says. “It taught us how to be commercial. This is about me and my sister, and what we like to wear.”

NYmag beskriver deras kollektion: "The Row consists mainly of expensive knit T-shirts with fancy French seams, and a few minimalist separates, like a well-cut blazer and a tight, banded miniskirt in the style of Hervé Léger. Conspicuous flash is in the fur coats, which are oversize, luscious, but still somewhat plain. Unlike with their licensed collections, Mary-Kate and Ashley are hugely involved with the Row’s design process from start to finish, working in close tandem with a designer. The palette is as minimal as the collection: black, white, cream, gray, the occasional shot of red, and the label itself, a small, easy-to-miss gold chain embossed THE ROW. It’s like the Olsens themselves in its simultaneous desire to be both noticed and hidden."


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