“Wal-Mart was about the customer,” Ashley says. “It taught us how to be commercial. This is about me and my sister, and what we like to wear.”
NYmag beskriver deras kollektion: "The Row consists mainly of expensive knit T-shirts with fancy French seams, and a few minimalist separates, like a well-cut blazer and a tight, banded miniskirt in the style of Hervé Léger. Conspicuous flash is in the fur coats, which are oversize, luscious, but still somewhat plain. Unlike with their licensed collections, Mary-Kate and Ashley are hugely involved with the Row’s design process from start to finish, working in close tandem with a designer. The palette is as minimal as the collection: black, white, cream, gray, the occasional shot of red, and the label itself, a small, easy-to-miss gold chain embossed THE ROW. It’s like the Olsens themselves in its simultaneous desire to be both noticed and hidden."




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